Blog

Case Study: Revolutionizing Accounts Receivable Management for a Leading Media Conglomerate

Audience Platform, a trailblazer in converged ad operations, undertook a transformative journey to redefine and streamline Accounts Receivables (AR) for media publishers. This case study delves into how Audience Platform's innovative solutions revolutionized AR processes, providing unparalleled efficiency, accuracy, and control.

Achieving Self-Service Operational Excellence in Ad Sales: A Guide for Media Companies

While the large and national segments have been holding steady or declining. Medium-sized and more locally oriented advertisers have grown tremendously, primarily using self-service platforms for digital advertising like those on Google Ads and Facebook. Traditional publisher can also benefit from this trend by providing self-service platforms for this segment

How to Pick the Perfect Advertising Converged Billing Platform in 5 Easy Steps

Are you looking for the best advertising converged billing platform for your business? Learn how to choose the perfect one in 5 easy steps and enjoy the benefits of simplified and streamlined advertising billing.

Optimizing Advertising Billing: Best Practices for Publishers

This white paper offers comprehensive guidance to help publishers streamline their advertising billing processes and enhance revenue generation. By implementing the strategies outlined here, publishers can optimize cash flow, minimize billing discrepancies, and foster long-term advertiser loyalty.

Navigating the Convergence: A Deep Dive into Unified Workflows for Ad Operations

Explore how Audience Platform's solutions seamlessly blend traditional and digital ad operations, providing a unified approach for enhanced efficiency and agility.

The Future of Converged Ad Operations: Embracing Next-Gen Currencies and Cross-Platform Measurement

In today's rapidly evolving media landscape, the traditional approach to ad operations is undergoing a seismic shift. As viewers consume content across an ever-expanding array of platforms, the industry is moving away from conventional gross rating point (GRP) based advertising towards more sophisticated, data-driven methodologies. This transition to next-gen currencies and cross-platform measurement is reshaping the future of converged ad operations.

MarTech Interview with Ben Tatta Chief Commercial Officer at Operative

Article published in Martech Cube: Discover the media landscape through the eyes of Ben Tatta, CCO at Operative, as he shares insights on navigating industry dynamics and strategies.

Audience Platform and AdAmp Deliver a One-Stop Solution

New Partnership Makes it Possible for SMBs and Agencies to Compete on Leading Cable and Streaming Networks

Operative and Audience Platform Partner to Unlock Next-Gen Currency and converged workflows for Advertisers and Media Companies

End-to-End Offering Delivers Automation and Scale, Enabling Major Leap Forward in Cross-Channel Advertising Using Specific Currencies like ROI, Attribution, Reach and Frequency