Blog

Navigating the Convergence: A Deep Dive into Unified Workflows for Ad Operations

Explore how Audience Platform's solutions seamlessly blend traditional and digital ad operations, providing a unified approach for enhanced efficiency and agility.

Next-Gen Currencies: Future-Proofing Your Ad Operations

Learn how to future-proof your ad operations with next-gen currencies, the new way of measuring and valuing advertising. Audience Platform helps you adopt and master these advanced metrics with ease and confidence.

MarTech Interview with Ben Tatta Chief Commercial Officer at Operative

Article published in Martech Cube: Discover the media landscape through the eyes of Ben Tatta, CCO at Operative, as he shares insights on navigating industry dynamics and strategies.

Audience Platform and AdAmp Deliver a One-Stop Solution

New Partnership Makes it Possible for SMBs and Agencies to Compete on Leading Cable and Streaming Networks

Operative and Audience Platform Partner to Unlock Next-Gen Currency and converged workflows for Advertisers and Media Companies

End-to-End Offering Delivers Automation and Scale, Enabling Major Leap Forward in Cross-Channel Advertising Using Specific Currencies like ROI, Attribution, Reach and Frequency